Working with creative agency Leopold Ketel & Partners, vcr100 directed, shot and edited two commercials for BedMart’s 2010 television campaign.  Through a series of humorous and dark “nightmare” styled commercials, the BedMart brand now stands out from the sea of bland bed store commercials – all the while pushing the boundaries of the often times dull and tired mattress commercial genre.

BedMart “Back Removal Nightmare”

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